Photography SEO

Portfolio SEO for photographers

Photography SEO needs more than image grids; pages need context searchers can understand.

Photographers improving search visibility - 6 min read

Visual preview

See the kind of site this guide supports.

The advice is paired with template previews so readers can connect the launch step to an actual starting point.

Step 1

Write service-specific pages

Wedding, portrait, commercial, and editorial work should have distinct page context when they target different searches.

Step 2

Add image-adjacent text

Captions, project notes, locations, and alt text make visual work easier to discover.

Step 3

Use Search Console weekly

Improve pages with impressions, weak CTR, or positions 8-20 before creating more generic content.

Next step

Use the guide while the site is still fresh.

Start from a template, make one focused first version, and use the CMS checklist to keep the next action visible.