Step 1
Separate public proof from private delivery
Case studies belong in public search. Draft deliverables, approvals, and client-specific files should stay behind protected links.
Client privacy
Keeping private client pages out of search
Private delivery pages can support client workflow without becoming public SEO surfaces.
Studios, agencies, freelancers, and consultants - 5 min read
Visual preview
See the kind of site this guide supports.
The advice is paired with template previews so readers can connect the launch step to an actual starting point.
Step 2
Use noindex and access checks
Private routes should not appear in sitemaps and should return noindex or authentication boundaries when appropriate.
Step 3
Audit after launch
Run a release audit for sitemap, robots, and noindex behavior any time private workflow routes change.
Next step
Use the guide while the site is still fresh.
Start from a template, make one focused first version, and use the CMS checklist to keep the next action visible.